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Six areas I work in, each with an example from my work.

ROAS calculatorThe method

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Featured storyFrom losing SAR 200K a month to SAR 1.2M in monthly sales.Read the case study

Courses, books, and resources that teach through real projects.

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Build six tools, then learn to add all fiftyFlagship courseBuild and sell an AI tools platform on WordPress: accounts, a credit wallet and payments.12 modules · a 50-tool catalogCourse details
MarketingMonthly plans, paid ads, and WhatsApp7
Stores and websitesStores, websites, and ready systems7
AICourses and tools to build with AI6
AcademyPractical courses with a year of access5

Plans, services, courses, and subscriptions with clear prices in Egyptian pounds.

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Pick the kind of work and see the example closest to your project.

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Featured case study2 billion reach and 250 million views for a 32-day festival.Read the case study

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I reply within one business dayEng. Ahmed Helmy"If I can't prove it, I don't claim it."About me

Case studies

Case studies

Campaigns, stores and websites for clients in Saudi Arabia and Egypt.

Almothalath SA

E-commerce, educational materials · Saudi Arabia

Almothalath SA: e-commerce growth

Fixing the feed, tracking and search basics of an educational store in Riyadh.

10,000+ WhatsApp messages to potential customers in Riyadh

PappaRoti Egypt

Restaurants and cafés · Egypt · One year

PappaRoti Egypt: marketing campaign

Orders for under EGP 18 each, in Alexandria's dialect and its seaside summer.

4.4X ROAS

Monthly sales
EGP 790K
Marketing return within a year
EGP 5M+
New branches in Egypt within 20 months
4
Yucca Agency

Marketing and software agency

Yucca Agency: website

A bilingual WordPress website of more than 30 pages for Yucca Agency.

30+ Website pages, in English and Arabic

Mohamed Ramadan’s Concert

Concerts and events · Egypt · About 5 weeks before the concert

Mohamed Ramadan concert: marketing campaign

Behind the Mohamed Ramadan concert campaign in Alexandria, up to its cancellation.

San Giovanni

Software Development

San Giovanni Hotel: website

A bilingual hotel website where guests book online.

20+ Pages written for the new website

Ricci Clinics

Medical clinics · Egypt · About 6 months

Ricci Clinics: ad campaigns

Bookings up 40% in the first three months, within a limited budget.

+40% Bookings, against previous campaigns

Return on ad spend
3X
Average monthly ROI over 6 months
205.56%
Cost per purchase (CPP)
0.8
Jewel Festival

Exhibitions and events · Egypt · 1 year

Jewel Festival: marketing campaign

80% of the festival land rented out, and sales up sixfold.

×6 Sales

Spaces rented to restaurants and cafés
55+
Of the festival land rented
80%
People at the concerts and shows
10,000+
United Gym

Gyms and fitness · Egypt · 3 months

United Gym: marketing campaign

A gym's new memberships up 75% after 3 months.

+75% New memberships, against the same period a year before