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Six areas I work in, each with an example from my work.

Service

Website and store development

A site or store that sells, and knows where every order came from.

Company websites and stores on WordPress, WooCommerce, Shopify and Salla, with a clear user experience on mobile. The agreed scope covers the content, the tracking and the integrations the project needs.

Safwa HR 32+ sites and stores

Where it starts

You pay for the visit, and the visitor leaves because the page is heavy on a phone or checkout is hard. The store can't tell which campaign sold, because tracking went in after launch, or never did.

The outcome

GameSir SA: I built the store end to end, with tracking for Meta, TikTok, Snapchat and Google Ads. Buyers pay by Mada, STC Pay or Apple Pay. It loads in under 2 seconds.

Who it is for

  • Online stores that want to know which campaign sold.
  • Companies whose website brings no enquiries, or who can't tell whether it does.
  • Businesses about to launch campaigns that need a landing page and tracking first.

Deliverables

What you get

  • A store on Shopify, Salla or WooCommerce, with conversion tracking and Merchant Center connected from day one.
  • A bilingual company website, fast on phones, with a WhatsApp button that works.
  • Campaign landing pages with a form, a WhatsApp button and built-in tracking.
  • Full tracking in place before the first ad: Meta Pixel, TikTok, GA4 and Google Ads conversions.
  • A CRM connection, so every order or enquiry reaches the sales team with its source.
  • Local payments in stores: Mada, STC Pay, Apple Pay and cards.

The methodThe Growth Infrastructure Model™

The seven steps I follow with every client

  1. DiagnoseAudit the business, market, funnel, and gaps.
  2. StrategiesPositioning, KPIs, channels, and budget.
  3. BuildWebsites, landing pages, CRM, and tracking.
  4. LaunchPaid, organic, SEO, WhatsApp, and email.
  5. OptimizeAds, audiences, offers, and conversion.
  6. AutomateAI agents, chat, and CRM.
  7. ScaleData that turns into decisions and growth.

I build a store in the order the ads need it: speed on phones, then tracking, then payment and delivery, then the first campaign. That way the campaign is measured from its first day.

I set the structure and the priorities. My team designs, codes and writes the copy in both languages.

Next step

Want this working in your business?

Tell me where the numbers stand today. We start with the diagnosis: ad accounts, tracking and the website, and a written list of priorities.

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