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Six areas I work in, each with an example from my work.

Services

Marketing and growth services for companies in Saudi Arabia

Six services that work together: strategy, ads, websites and stores, AI automation, events, and government tenders through Etimad. You pick what you need, and we start with a diagnosis.

8+Years leading marketing and tech
120+Clients in the Middle East
21People on my team
4.4–5.4XDocumented ROAS range
Almothalath Google Ads overview, 1 Feb to 1 Mar 2024: 15.4M impressions, 31.8K clicks, cost SAR 18.7K
Almothalath · Google Ads
01The problem

Where does your project need improvement?

The challenge may show in the number of orders, the quality of your leads, or the website experience. We review the whole path to find the right place to start.

  • 01

    Enquiries that don't reach a purchase

    Messages and requests come in, but the follow-up stops or runs late. We review where each request comes from, how it is answered, and the next step the customer needs.

  • 02

    Campaigns that are hard to judge

    You see reach and click numbers, and you need to know what they led to. We set measures tied to the campaign's goal and review the tracking and the reports.

  • 03

    A website that should serve the customer better

    Finding information or completing an order on mobile can be hard. We review the content, the user experience and the steps that lead to contact or purchase.

This is exactly what was happening at Nobles, Legend AIM, Bochery, Kinaz, Chef Eyad and other clients when we started. The case studies show what we fixed first, and what changed in sales.

The full storiesRead the case studies
02Services

Each service in detail

Pick the service closest to what you are trying to fix, and see what goes into it and who it fits.

03Inside the accounts

Screenshots from client accounts

Google, TikTok, Snapchat, Merchant Center and Search Console. The account bar is cropped out to protect client data.

  • Nobles · Google Ads
    Nobles · Google Ads
  • Nobles · TikTok Ads
    Nobles · TikTok Ads
  • Almothalath · Google Ads
    Almothalath · Google Ads
  • Legend Aim · Snapchat Ads
    Legend Aim · Snapchat Ads
  • Pastry Station · sales before and after
    Pastry Station · sales before and after
  • Almothalath · Google Merchant Center
    Almothalath · Google Merchant Center
  • Almothalath · Search Console
    Almothalath · Search Console
04The methodThe Growth Infrastructure Model™

Seven steps that ensure your business grows

  1. START · 01Intro callWe get to know the business, the current numbers, and what you've tried before.
  2. START · 02The diagnosisAn audit of the ad accounts, tracking, and website, plus a written list of priorities.
  3. START · 03Building in orderWe build the layers one after another and review the numbers every week.
05ROAS calculator

Estimate the return on your budget

ROAS is the sales you get back for every riyal of ads. Enter your budget and margin to see the revenue at past campaign results, and where profit starts.

SAR 50,000
SAR 250
40%
Revenue minus product cost, before ads.
Monthly revenue range at a ROAS of 4.4X to 5.4X
SAR 220,000 – 270,000
2.5X Break-even ROAS at your margin (the red line)
880 – 1,080 orders a month, approximately

This is not a promised result. The range comes from past campaigns in restaurants and e-commerce, and your result depends on the product, the offer, and the market. The first step is always a diagnosis of your account.

06How we start

Choose the right starting point for your project

Tell me what you want to achieve, what is working now, and where you are struggling. I go through the details with you so we choose the right service and scope of work.

07FAQ

Questions clients ask before the first call

Do you work with businesses in Egypt, Saudi Arabia and the Gulf?

Yes. I work remotely with companies and stores in these markets. We agree on the target audience, the nature of the project and how we will work together before we start.

Can we start with a single service?

Yes. The start can be a performance review, running a campaign, developing a website or connecting your tools. We set the priority based on where you are now and the goal you want to reach.

Do you only manage ads?

I manage campaigns, and the work can also cover the website, tracking, content and automation. We agree on what is inside the scope of the service and what needs separate work.

What do you need from me in the first contact?

A short description of your business, the link to your website or store if you have one, and the goal you want to reach. If it is about campaigns that are already running, we review their details and the numbers you have once we agree on what is needed.

How do we set the budget?

The cost depends on the scope, the duration, the channels and the size of the project. My fees and the related costs are clear before we agree, including the ad budget or tool subscriptions when they are needed.

Do you guarantee a set number of sales?

We set goals and the indicators we track, and I commit to the agreed scope of work. Sales also depend on the product, the price, the offer, how fast leads are followed up and day-to-day operations, so we review results in the context of the project.

How do you show results from past projects?

I show samples of the work and results tied to a specific period and metric. You can open each case study to see my role in the project, the scope of work and the results shown.

Who follows the project?

I lead the strategy and the priorities within the agreed scope, and the right team for the type of work takes part in delivery. Responsibilities and the point of contact are clear from the start.

Do you offer services for events and tenders?

Yes, through event marketing, preparing technical and financial proposals, and business development. The scope of the work, the client’s requirements and the type of contract are set in the proposal for each project.

Where do I find the courses and resources?

In the academy and on the resources page. Each page shows whether the content is available now, or whether you can register your interest for when it opens.

Can AI be used in my project?

We define the task first, such as organizing customer inquiries, preparing drafts or connecting tools. Then we choose what fits it, and review the quality of the output and how your team follows it up.