Service
Marketing and growth strategy
Know where your budget goes, and why, before you spend it.
When ideas and channels multiply, I help you set the audience, the offer and the priorities, and build a marketing plan that fits your project's stage and budget.
120+ clients · 9 sectors
Where it starts
You spend on ads every month, every channel looks good in its own report, and sales stay flat. The spending started before the plan. Nobody defined the customer, the channel that sells to them, or the number the team answers for.
The outcome
Kinaz & Mayar: 321 residential units sold on SAR 50K of ads. Your result depends on your product, your offer and your market, which is why the plan starts there.
Who it is for
- Business owners who spend on ads and can't tell which channel sells.
- Companies entering the Saudi market that need a plan before the first campaign.
- Agencies that need a plan and KPIs to present to their client.
Deliverables
What you get
- A written audit of the business, the market and the path from ad to purchase, with the gaps to close before you spend.
- One plan for positioning, channels and budget, with the KPIs the team answers for.
- A growth plan for selling to companies and another for selling to consumers, when your business does both.
- A plan for entering the Saudi market, if you are starting there.
- The plan built in order with my team, from tracking and the website to campaigns and automation.
The methodThe Growth Infrastructure Model™
The seven steps I follow with every client
- DiagnoseAudit the business, market, funnel, and gaps.
- StrategiesPositioning, KPIs, channels, and budget.
- BuildWebsites, landing pages, CRM, and tracking.
- LaunchPaid, organic, SEO, WhatsApp, and email.
- OptimizeAds, audiences, offers, and conversion.
- AutomateAI agents, chat, and CRM.
- ScaleData that turns into decisions and growth.
I don’t start with channels. I start with the customer: who buys from you, why, and at what price. Then I pick the channels and split the budget between them.
I write the plan myself and stand behind its numbers. My team in Riyadh and Alexandria builds it, or you hand it to your own team with the KPIs to hold them to.
Related work
Projects that used this service
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