Service
Ad campaign management
Ads judged by what they sell, not by how many people saw them.
Setting up and managing campaigns on Google, Meta, TikTok, Snapchat and LinkedIn. We test messages and audiences, review the tracking and the cost of results, then improve the campaigns based on the data.
SAR 550K to 650K a month
Where it starts
The campaign report is full of impressions and clicks, and says nothing about how many orders the ads brought. That happens when campaigns are run for reach and the tracking can't tie an order to the ad behind it.
The outcome
Chef Eyad: ads written for Riyadh, not translated. Their return on ad spend (ROAS) was 5.4X, or SAR 5.4 in sales for every riyal of ads. At Nobles: 4.9X over 6 months, on SAR 150K of ad spend.
Who it is for
- Restaurants and stores that spend on ads and get more visits and messages than orders.
- Businesses that want to raise the budget and first need to know which campaign deserves it.
- Agencies that need a team to run their clients' ad accounts.
Deliverables
What you get
- Campaigns on Google, Meta, TikTok, Snapchat and LinkedIn, decided on ROAS and cost per order, not reach.
- Tracking that ties every order to the ad it came from, before any budget goes up.
- Tests of ads, audiences and offers: what doesn't sell stops, what sells gets more budget.
- Ad copy written for your audience and the way it talks, not translated.
- Retargeting for people who visited and didn't buy, plus search ads and SEO for people looking for you now.
- WhatsApp and email campaigns that work with the paid ads, not apart from them.
The methodThe Growth Infrastructure Model™
The seven steps I follow with every client
- DiagnoseAudit the business, market, funnel, and gaps.
- StrategiesPositioning, KPIs, channels, and budget.
- BuildWebsites, landing pages, CRM, and tracking.
- LaunchPaid, organic, SEO, WhatsApp, and email.
- OptimizeAds, audiences, offers, and conversion.
- AutomateAI agents, chat, and CRM.
- ScaleData that turns into decisions and growth.
I decide where the budget goes, and my team runs the accounts day to day. No campaign gets more money until I know what it sold.
Every week I read the dashboard with two questions: what did each order cost, and which ad brought it. What doesn’t sell stops. What sells gets more budget, step by step.
Related work
Projects that used this service
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