Service
Event and exhibition marketing
A campaign that sells exhibitor space before the event and brings visitors on the day.
Planning campaigns and content, preparing sponsor and exhibitor proposals, supporting visitor acquisition and coordinating the marketing work around the event.
Made in Saudi · SIDMC
Where it starts
The event date is close, many spaces are still not rented, and sponsors want to know how many visitors will come. Marketing started late, and it talks to exhibitors, sponsors and visitors with one message.
The outcome
Jewel Festival, Alexandria, over one year: more than 55 spaces rented to restaurants and cafés, 80% of the festival land, and sales up sixfold.
The methodThe Growth Infrastructure Model™
The seven steps I follow with every client
- DiagnoseAudit the business, market, funnel, and gaps.
- StrategiesPositioning, KPIs, channels, and budget.
- BuildWebsites, landing pages, CRM, and tracking.
- LaunchPaid, organic, SEO, WhatsApp, and email.
- OptimizeAds, audiences, offers, and conversion.
- AutomateAI agents, chat, and CRM.
- ScaleData that turns into decisions and growth.
Exhibitors rent where they expect visitors. So I plan what brings the crowd together with the campaign that sells the space, not after it.
For Jewel Festival I started with ads for restaurant and café owners on Facebook, Instagram and Google Business, compared by cost per message. Then my team emailed restaurant companies. We put up signs around the city, and a schedule of concerts and theatre shows drew more than 10,000 people.
I also write sponsor proposals and plan the on-ground activations for the event day.