Almothalath SA: e-commerce growth

The full story

Where the store stood

Almothalath SA sells educational materials and teaching aids in Riyadh, and has an online store. The owners wanted more sales from Google Ads.

Three problems stood in the way:

1. Technical issues hurt the conversions from the ads.
2. The product feed in Google Merchant Center had errors.
3. The search and analytics tools were not set up properly.

What I did, in order

1. A Google Ads plan with one target

I planned the campaigns around one number: an average of 1 SAR per conversion. The ads went to the audiences and placements that the data pointed to.

2. A clean product feed

I fixed the product feed issues in Google Merchant Center, so the products were listed properly on Google.

3. Tracking the store could read

I linked the site to Google Analytics and Google Search Console, and managed the tags in Google Tag Manager. From then on, the store could see what visitors did and which pages they came from.

4. Search basics

I added the keywords people search for, and rewrote the meta titles and descriptions. I also set up the sitemap and the robots.txt file, so Google could read the store’s structure.

5. Google Business posts

I published posts on the company’s Google Business profile, each with a design and a short useful text. The aim was to reach buyers nearby and send them to the online store.

6. A WhatsApp campaign in Riyadh

I ran a targeted WhatsApp campaign that sent more than 10,000 messages to potential customers in Riyadh.

7. A new store design

I redesigned the store’s interface (UI/UX) to make products easier to find and buy. Then I kept watching the analytics and adjusted the campaigns by what they showed.

The result

Sales and engagement went up after this work. I did not keep a before-and-after comparison for this project, so I give no growth figure here. The screenshot below is from the store’s sales dashboard.

What to take from it

An ad cannot sell a product that Google lists wrongly, on a site that does not report its sales. Fix the feed and the tracking before you judge the campaigns.

If your store runs Google Ads and you cannot tell which product sold from which ad, send me your store link. I will tell you what I would check first.