- Real estate development
- Content Creation
- Corporate Websites
- Marketing Campaigns
- Media Buying
Case study Azhar: Kinaz and Mayar Saudi Arabia
Kinaz and Mayar: residential project marketing
321 units sold across Kinaz in Tabuk and Mayar in Makkah.
Azhar was selling two residential projects at once: Kinaz, 428 villas in Tabuk, and Mayar, apartment buildings in Makkah. My team built a website for each, set up tracking, ran five social platforms as customer service, shot the videos and ran performance campaigns that sent qualified leads to sales.
- Duration
- 3 months
- Ad spend
- SAR 50K
- Channels
- Five social platforms · Paid ads · Two websites · Google Analytics · Search Console
- Country
- Saudi Arabia
The numbers
Project results
321 Units sold across the two projects
- Qualified leads sent to sales in 3 months
- 1,200+
- Leads that became a sale
- 13%
- Follow-up time for every lead
- 24h
What we did
Services I delivered on this project
- Five social media platforms with online customer service
- Two websites, one for Kinaz and one for Mayar
- Tracking with Google Analytics and Search Console
- Paid media and performance campaigns
- Lead generation, qualification and hand-over to sales
- Video shooting and editing
The full story
Two projects in two cities
Azhar was selling two residential projects at the same time. Kinaz is a community of 428 villas in Al Qadisiyah, Tabuk, in four models from 146 to 177.9 m². Mayar is a group of apartment buildings and duplexes in Al Sharaie, Makkah.
A family takes weeks to decide on a home. It wants to see the unit, compare the models, understand the neighbourhood and talk to someone who answers. So each project needed its own presence online, and every enquiry had to reach the sales team while the buyer was still interested.
What my team and I did
1. A website for each project
I built one site for Kinaz and one for Mayar. Each shows the models, floor plans, interiors, location and services, and ends with a short form that tells sales which unit the buyer is asking about.
2. Tracking before the first riyal of ads
I set up Google Analytics and Search Console on both sites, then linked them to the ad accounts and the forms. From the first week we could see which campaign brought each registration, and which pages the buyer read before asking.
3. Five platforms with someone who answers
My team ran five social media platforms for the two projects. We handled comments and messages as customer service: a buyer who asked about a price or a model got an answer online, and their number went to sales.
4. Video that answers the buyer’s questions
My team shot and edited the videos: an explainer for each project, comparisons between unit models, and guides to each neighbourhood. We wrote in Arabic first, in the words a Saudi family uses when it looks for a home.
5. Performance campaigns and lead follow-up
I put the budget into performance campaigns built to bring a registration, not reach. Every lead was qualified, passed to the right salesperson and followed up within 24 hours. I adjusted the campaigns on what sales reported back: who answered, who visited and who booked.
The result
| Metric | Result |
|---|---|
| Units sold across the two projects | 321 |
| Ad spend | SAR 50K over 3 months |
| Qualified leads sent to sales in those 3 months | Over 1,200 |
| Leads that became a sale | 13% |
| Follow-up time | Within 24 hours for every lead |
What to take from it
In real estate, the ad brings a name and a phone number. The sale is decided in the 24 hours after that: who calls, what they know about the unit, and whether the website has already answered the buyer’s questions.
If your project brings leads that sales calls weak, send me a week of them. I will tell you whether the problem is the ad, the website or the follow-up.
