ECS: company website

The full story

What the company needed

ECS, Egyptian Consulting Services, supplies workers to factories and warehouses across Egypt and runs their payroll, insurance and government files. By its own figures, it has worked since 2007, manages more than 4,000 workers and keeps 100% of its clients.

None of that showed online, because the company had no website. The site had two opposite readers: a plant manager comparing suppliers at a desk, and a worker applying from a cheap Android phone.

What I did, in order

1. Hosting, domain and the WordPress install

I booked the hosting with daily backups, registered ecshr.com and installed WordPress and Elementor. Arabic is the main site, and English sits beside it.

2. One reference file before any page

I put every name, number and rule in one content file, and nothing outside it went on the site. The home page splits companies and job seekers on the first screen, each with its own colour and button.

Each service page sets out what the contract covers, the stages of work and the questions plant managers ask before signing. The careers page lists the open roles with a search that forgives Arabic spelling slips, under a notice that ECS never asks applicants for money.

3. A theme built for the company

I built a theme for ECS in the navy and amber of its logo, with clear type in both languages. Layout stays in Elementor, so the ECS team edits a section without a developer.

4. English for an international buyer

The English pages are written for a buyer at a multinational group, not by machine translation, and every page is linked to its Arabic pair.

5. Search in the words buyers type

ECS calls its work «إسناد العمالة», but people in Egypt search for «توريد عمالة». I kept the company’s term in the body and put the searched words in each page’s title, description and opening.

I described the company and its services for Google, and wrote three reference articles on choosing a supplier, Labour Law 14 of 2025 and social insurance in 2026.

6. Checks before handover

Before handover I checked every page on a phone, fixed what was hard to read or tap, and tried the menu, search and forms the way a visitor would.

I also hid the user names and plugin versions that attackers look for.

The result

ECS now has a website in Arabic and English that shows what it supplies, takes quote requests from companies and applications from job seekers, and stays in its own team’s hands.

I did not record traffic, quote requests or applications for this site, so I give no figures here.

What to take from it

A staffing company sells to two readers who want opposite things. Split them on the first screen and give each its own words, colour and form.

If your company sells to plants and hires from the same website, send me the link. I will tell you what I would change first.