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Ahmed Helmy

Case study Ebhar Tech

Ebhar Tech: website and online store

A new interface and online store for an advertising screens company.

Ebhar Tech rents and sells advertising screens in Saudi Arabia. After user research, my team redesigned the interface and built the online store. I set up search basics and Google tools, and the site went live in Arabic and English.

Our Work – Web Solutions card: Ebhar Technology website (ebhar.com.sa) on a laptop
Ebhar Tech

What we did

Designs and screens from the project

  • User research and a new interface
  • Online store
  • SEO: keywords, meta titles and descriptions
  • Google Analytics and Search Console
  • Arabic and English site

The full story

Where the site stood

Ebhar Tech rents and sells advertising screens in Saudi Arabia, to clients from small businesses to large companies. Its website did not keep visitors on the page, and it was not built to sell.

The brief had two parts: a clear interface that shows a wide product range, and an online store that handles it from product choice to checkout.

Ebhar Technology website, a card with page thumbnails

The work, in order

1. Research before design

My team started with user research on the old site, to find where visitors got stuck. The new design came from that list, not from taste.

2. A new interface

  • Navigation: I rebuilt the menu around product categories and services.
  • Images: clear product photos and graphics, so buyers understand the range better.
  • Mobile: the layout works on desktops, tablets and phones.

Screens from the site

Ebhar website: the services section
Ebhar website: figures band and a showroom photo of advertising screens
Ebhar website: contact form and the logos of Ebhar's clients
Ebhar website: advertising screens and events solutions under Ebhar's client logos
Ebhar website: product page with screen and kiosk cards
Ebhar website: catalogue of digital signage screens and kiosks

3. An online store

Then my team built the store for Ebhar’s range: a buyer picks a product and pays in one flow.

4. Search basics in two languages

With an SEO plugin, I set the keywords, the meta titles and descriptions, and made the texts easier to read. I linked the site to Google Analytics and Google Search Console to follow the results. My team reworked the inner pages and published the site in Arabic and English.

Visit ebhar.com.sa

The result

Ebhar now has a bilingual site with a store, built on what its visitors needed. Search rankings went up after the work. I did not record a figure for them, or for sales, so there is no number here.

What to take from it

When a company sells many products to very different buyers, the menu decides whether anyone finds what they need. Fix the paths through the site before you redesign how it looks.

If your site gets visits but few requests, send me the link. I will tell you where I think visitors stop.

Next step

Want a story like this for your business?

Tell me where the numbers stand today. I will tell you honestly what I would build first.

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