Case study NAS Hotel Saudi Arabia
NAS Hotel: digital transformation
A new website and room booking system for NAS Hotel in Khobar.
A new website for a hotel in Khobar, where guests see live room availability and prices, then book and pay online. Around it: SEO, four articles on the hotel and the city, campaigns on Snapchat, TikTok, Instagram and Twitter, and Google Ads.
- Channels
- Snapchat · TikTok · Instagram · Twitter · Google Ads
- Country
- Saudi Arabia
- Live website
- hotelnas.com.sa (opens in a new tab)
What we did
Services I delivered on this project
- Website with a custom room booking system
- Secure payment gateways
- SEO, sitemap and robots.txt
- Four articles on the hotel and Khobar
- Social media campaigns and account management
- PPC and sponsored ads
- Google Analytics, Search Console and Tag Manager
The full story
What the hotel needed
NAS Hotel is a hotel in Khobar, Saudi Arabia. A guest looking at a hotel online wants to see the rooms, the prices and the free dates, then book. The hotel needed a website that does all of that and takes the payment itself.
We set five goals: more room bookings, better visibility in search and on social media, and closer contact with guests. The other two were a higher return on ad spend, and NAS Hotel as the local choice for visitors to Khobar.
What we did, in order
1. A site that shows the rooms clearly
My team designed a clear interface in the hotel’s style. Visitors see the services and the rooms and move around the site easily, on any device.
2. A booking system with online payment
We built a custom booking system into the site. It shows live availability, room options and prices, and takes payment through secure gateways. Guests book and pay on the site.
3. Google tools to read the results
I linked the site to Google Analytics and Google Search Console, and set up Google Tag Manager to read campaign results in one place.
4. Search and content
We worked on the site’s SEO: target keywords, meta titles and descriptions, a sitemap and a robots.txt file. I wrote four articles on the hotel’s services, Khobar’s attractions and travel tips, to bring visitors from search.
5. Paid ads and social media
- Google Ads and Instagram: ad plans built on booking keywords and visuals, to bring bookings now.
- Snapchat, TikTok, Instagram and Twitter: sponsored campaigns to reach guests and get them talking to the hotel.
- Account management: my team ran the hotel’s Instagram, Twitter, TikTok and Google Business profiles, with content about Khobar’s attractions and events.
The site today
The hotel now has a site in English and Arabic where guests see the rooms and prices, then book and pay.
The booking goal was set without a target figure, and I have no booking or traffic figures from this project. This case shows the work, not a result number.
What to take from it
A hotel site should let a guest see the price, check the dates and pay in one visit. Build that first, then pay for ads that send people to it.
If your hotel takes bookings only by phone or WhatsApp, send me your site. I will tell you what I would build first.
