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Six areas I work in, each with an example from my work.

Field notes

Blog

Field notes from the campaigns, stores and systems I build: what worked, what did not, and why.

Digital Tools & Reviews

How to choose an AI writer for marketing copy, with 5 examples

An AI writer will not fix weak copy. It writes faster what you already know how to say. The real difference between tools shows only after the first draft. This guide is for business owners and…

6 min read

Business

25 lead magnet ideas for your email list

Most lead magnets fail for one reason: they answer a question nobody on the list was asking. A generic ebook collects downloads…

5 min read

Business

Six ways to use AI for B2B growth

AI will not close a B2B deal for you. It can tell you which lead to call first and what to say…

5 min read