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Ahmed Helmy

Case study Legend AIM Saudi Arabia

Legend AIM: e-commerce growth

A gaming store's sales up 85% in three months.

Legend AIM is the only official distributor of Cronus Zen in Saudi Arabia. In three months, part-time, I fixed the store's search basics, set up conversion tracking and ran ads on four platforms: 1,129 orders and SAR 603K in total sales, up 85%.

Legend AIM, case study cover
Legend AIM
Duration
3 months
Ad spend
SAR 15K a month
Channels
Google · Meta · TikTok · Snapchat
Country
Saudi Arabia

The numbers

Project results

+85% Total sales

Total sales
SAR 603K
Orders
1,129
Net sales
+33.58%

What we did

Designs and screens from the project

  • Site audit with the store owner
  • SEO: keywords, meta titles, image alt text, speed
  • Google Tag Manager and conversion tracking
  • Media buying on Google, Meta, TikTok and Snapchat
  • Six ad scripts for promotional videos

The full story

Where the store stood

Legend AIM is the only official distributor of Cronus Zen in Saudi Arabia. A product with no direct competitor should sell well. The sales did not match that position.

The owner wanted to double Cronus Zen sales. Before spending more on ads, we went through the store together, page by page. I worked on it part-time for three months.

Legend Aim Store - Conversion Campaigns

What I did, in order

1. Search basics first

I picked the high-intent keywords around Cronus Zen, the words people type when they are ready to buy. I rewrote the meta titles and descriptions of every product page, added alt text to the product images, and improved speed, structured data and the mobile view.

2. Tracking before more spend

I installed Google Tag Manager and set up conversion tracking for Google, Meta (Facebook and Instagram), TikTok and Snapchat, with a custom event for every sale. From then on, each platform was judged by the sales it brought, not by its clicks. The A/B tests on the ads were read against that number.

Google tag manager

3. Ads on four platforms, about SAR 15,000 a month

  • Google Search and Shopping, for people already searching for Cronus Zen.
  • Meta, with video ads for gamers on Facebook and Instagram.
  • TikTok, with short videos.
  • Snapchat, to reach players in Saudi Arabia.

4. Six video scripts

I wrote six ad scripts for the content team. Each one shows what the device does, with real users and what they say about it.

Legend Aim Store - Conversion Campaigns
12 days from salla

The result in three months

Metric Result Change
Orders 1,129
Total sales SAR 603,585.87 +85.12%
Net sales SAR 357,324.33 +33.58%
Ad spend SAR 15,000 a month

Search rankings and organic clicks went up as well. I did not record a figure for them, so they are not in the table.

What to take from it

A product people want still needs a page Google can read and tracking that ties each sale to its source. Put both in place before you raise the budget.

If your store sells less than its position deserves, send me your monthly orders and ad spend. I will tell you what I would fix first.

Gallery

From the project

Sources: Case study on this site · 2026 executive portfolio

Next step

Want a story like this for your business?

Tell me where the numbers stand today. I will tell you honestly what I would build first.

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