Noor Al Iman Academy: website

The full story

What the academy needed

Noor Al Iman Academy teaches the Quran online to foreign students in London, the United States and other countries. Families meet the academy on its website first.

So the site had to answer what a parent asks before enrolling a child: what is taught, who teaches it and how to sign up.

What I did, in order

1. A WordPress site built around those questions

I built the site on WordPress, with four parts:

• Courses: the curriculum, length and teaching method of each course.
• Teachers: their qualifications, background and how they teach.
• Enrolment: online forms to apply for a course or send a question.
• News: the academy’s latest news and events.

2. A simple interface on every screen

My team kept the interface clean, so visitors find what they need without searching. The design works on desktops, tablets and phones.

Screens from the site

Visit nooraleman.org

3. Search basics

I wrote the content around the words parents and students search for, and set the meta titles and descriptions of every page. The aim was to bring more of them to the site from Google.

The result

The academy has a site that explains its courses and teachers and takes enrolments online. I did not record traffic or enrolment figures for this project, so I give none here.

What to take from it

When you sell online teaching, the site does the job of the front desk. Put the course, the teacher and the sign-up form one click from the home page.

If your academy or training business gets visits but few enrolments, send me the link. I will tell you what I would change first.