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Case study Attorney Fuaad Punjabi Saudi Arabia
Attorney Fuaad Punjabi: personal brand and website
A website and personal brand for a licensed attorney in Riyadh.
Fuaad Punjabi is a licensed attorney in Riyadh. I built his WordPress site with a profile, services, testimonials and a booking form. My team produced his videos, and I ran his content and paid campaigns on social media and Google.
- Channels
- Facebook · Instagram · LinkedIn · Twitter · Google Ads
- Country
- Saudi Arabia
- Live website
- fuaad-punjabi.com (opens in a new tab)
What we did
Services I delivered on this project
- WordPress website with a consultation form
- Marketing videos
- Audience, content calendar and messages per platform
- Paid campaigns on Facebook, Instagram, LinkedIn and Twitter
- Google Ads search and display
The full story
What the attorney needed
Fuaad Punjabi is a licensed attorney in Riyadh. People choose a lawyer on trust, and they check online before they call.
He needed one place that shows who he is, what cases he takes and how to book a consultation. Then he needed people searching for legal help in Riyadh to find it.
What I did, in order
1. A website built on WordPress
I built the site on WordPress. It works on phones and desktops, and has four parts:
- Profile: his qualifications, areas of practice and professional record.
- Services: corporate law, civil litigation and family law, each explained.
- Client testimonials: what his clients say about how he handled their cases.
- Contact: his details and a form to book a consultation or ask for legal advice.
Screens from the site
2. Videos where he speaks for himself
My team produced marketing videos of the attorney talking about his services, his clients’ stories and legal points people ask about. The videos sit on the site and run on his social media accounts.
3. A content plan for each platform
I set the target audience, wrote a content calendar and adapted the message for Facebook, Twitter, LinkedIn and Instagram. The aim: make him known to the right people and bring them to the site.
4. Paid campaigns on social media and Google
- Social media ads on Facebook, Instagram, LinkedIn and Twitter, leading to the site or to a landing page.
- Google Ads search and display campaigns for people searching for legal services in Riyadh.
The result
The attorney now has a site that explains his practice and takes consultation requests, with videos, content and ads that lead to it. I did not record traffic or client figures for this project, so I do not give any here.
What to take from it
For a lawyer, the site has to answer three questions fast: who he is, what he handles and how to book. Ads only pay once those answers are on the page.
If you run a practice and your site does not bring consultation requests, send me the link. I will tell you what I would change first.
