Resource
The complete guide for business owners
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Everything a business owner needs to run their marketing by the numbers, in one guide.
- Free for an email
- 8 chapters
Contents
What is inside
- Diagnose your business before any adThe audit checklist I start with for every client.
- Write a plan with channels, budget, and KPIsHow much to spend, where, and when to stop.
- Build a website and tracking that see the salesPixel, Conversions API, and GA4, in a business owner's language.
- Launch campaigns that work togetherAds, WhatsApp, and email, in one funnel.
- Optimize by the numbers, not by feelWhat to read on the dashboard every week.
- Automate what repeatsA chat agent, lead qualification, and alerts to the team.
- Scale what has proven to workWhen to raise the budget, and by how much.
- How to hold your agency or employee accountableThe questions that reveal the real numbers.