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Six areas I work in, each with an example from my work.

Resource

Budget and break-even ROAS calculator

The full version of the ROAS calculator on the home page, for all your products.

  • Free
  • XLSX

Margins differ from product to product, so one ROAS target can’t fit a whole store. This file works out the break-even point for each product, then the budget each campaign can carry.

Next step

Want this built for your business instead?

The same files and methods I use with clients. Tell me where the numbers stand today.

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