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Six areas I work in, each with an example from my work.

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How to read your ad dashboard

What impressions, cost per thousand impressions and cost per conversion mean, on a real screenshot.

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An ad dashboard is full of numbers, and few of them tell you whether the campaign sold. This guide starts with the ones that matter, on real screenshots from accounts I run, with my notes on them.

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The same files and methods I use with clients. Tell me where the numbers stand today.

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