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Six areas I work in, each with an example from my work.

Resource

Monthly media plan

In the template bundle

Channels, budget, and target KPIs for every week, with ready-made formulas.

  • Paid
  • XLSX

A media plan that lives in your head changes every week, and nobody can say why the money went here and not there. This file puts the plan in writing: how much goes to each channel and what number you expect from it, week by week.

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The same files and methods I use with clients. Tell me where the numbers stand today.

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