Welcome to my The Ultimate Guide to Email Marketing in 2023. In this guide, I will go through all the concepts and topics that you need to understand well before entering the world of email marketing.
I will cover the following topics:
Email Marketing Overview:
Simply, Email Marketing is a type of Digital Marketing, where you collect emails from people in a specific -Targeted- niche (List Building).
it is one of the most effective and affordable methods to market your business online. It also offers an invaluable opportunity to build relationships with customers.
Then you send emails to those people promoting a service, product, blog, or anything so you can increase your revenue & web traffic.
Benefits of Email Marketing
The Main Advantage of Email Marketing, when compared to other digital marketing strategies, is mainly two things:
- Cost-effective (Price): Do You Know that you can send up to 100K emails for 10$!
It is very cost-effective. You can reach large numbers of prospects and customers.
I will explain later how you can save a lot of money with Email Marketing, mainly if you use your own email marketing system.
- Simplicity: With Email Marketing Automation & Tracking, It’s Simple!
Automating your email campaigns will save time and ensure consistent, timely messaging across all of your prospects and customers. Today, we have a lot of email marketing services like MailChimp, System.io, GetResponse, and other companies where that make everything easy for you when you want to manage your email marketing campaigns, Email Lists, and everything else.
And Even if you’re going to use your own System, which will be a lot cheaper, you can have the same simplicity and features as of those companies.
- High ROI – For every dollar, you spend on email marketing, you can typically expect to see a return on investment (ROI) of around $38. That’s one of the highest ROIs you can get from any type of digital marketing.
Is Email Marketing Still alive?
- 94% of Internet users today use emails, while only 61% use social media.
- 75% of online marketers say that email marketing is their preferred marketing method.
- the “opt-in” feature of email allows marketing by consent, which means people are subscribing to your list and will enable you to market and send them messages.
- You can target a specific audience when you build your lists properly, so you can target by location, demographics, or interests, or simply people that love your content.
- Email offers more reporting and analytics capabilities, such as click-clicks rates, open rates, bounce rates, and conversions.
So Email marketing can substantially increase your income if you do it correctly, I will show The Ultimate Guide to Email Marketing in 2023, and how to follow the best practices, so Don’t worry about anything.
Types of Email Marketers
The First Type, I call “bulk emailers.” who can send Bulk emails.
and the second type is “Straight emailers.”
Bulk emailers:
are those people who collect, scrape data, or buy emails and start sending them promotional emails to sell their products or services and may share an affiliate link to earn some commission. So, They are considered “spammers emailers”.
Why spammers?
Because they are sending emails to people who didn’t approve them to do so, and they don’t know them.
Straight Marketers:
It is “Legal” Email Marketing, which is where websites and business owners send emails to only people who subscribed to their lists promoting their products or services, and sending updates with newsletters.
Email marketing system structure
To make things simple, when you want to work with Email Marketing, you need to understand the System of Email marketing structure.
Mainly any System of Email marketing consists of two parts:
The sender: (SMTP service)
is defined as Simple Mail Transfer Protocol. this is the technical part. It allows you to send bulk emails over the internet.
The Application
where you can configure, send, and manage your Email lists, Marketing Campaigns, monitor and analyze results, track, and manage your sending servers, and so on.
So we connect both together to get an Email Marketing System.
Now We have two choices to configure your system:
- You can go with an Email Marketing Company where it provides both parts together in one platform like MailChimp, System.io, Getresponse, or other companies.
- Or you can build your own System by Building or Subscribing to a Sending Service (SMTP) like AWS SES, turboSMTP, Mandrill…
to Install an Email Marketing Application Like Mailwizz, Mailster, Send blaster, or another application.
Then you connect both and have your own Email marketing system.
Using your own System, you will be able to send a 10x amount of emails for lower costs.
For example, you can send up to Half a million (500K) emails for only 300$, YES! with The Ultimate Guide to Email Marketing here you can do it!
Email Marketing Services
Another Option is to subscribe to an Email Marketing service that will give you two parts (SMTP and the management Application) combined in one easy, simple platform, without worrying about any technical stuff.
Which email marketing service is the best?
When you want to choose any service for your work, you need to think about the following 4 Factors to make the best decisions:
- Price
- Features
- Simplicity
- Support
Pricing: I will make a small comparison between the top five Email marketing companies.
Let’s say we have a list of 10000 contacts (emails). we want to send an unlimited number of emails monthly to those contacts.
All Companies will start with at least 29$ per month
- MailChimp: 19.99$
- CampaignMonitor: 29$
- GetResponse: 64$
- AWeber: 66$
- ConvertKit: 100$
So, you can see all services start at 29$ with 5000 contacts, if you go further, you may pay up to 100$ for 10.000 contacts and so on.
- Features: when we compare features and benefits, we see that most of the services have almost the same features.
Yes, some may have funnel builders, like GetResponse, and others may give you some image hosting capabilities like AWeber and so on.
But when we talk about the main email marketing features, which is List Building and management, Campaign management and monitoring, Forms builder and integrations.
All these tools have the same powerful features.
- Simplicity: all these top companies of email marketing have Simple platforms, and anyone can learn how to work with, them in one day.
- Support: all have excellent support and response for questions.
So, What to choose from the previous?
To make things simple for you, if you have just started your online business and you don’t have that big email list, and you only need the basic email marketing features, just go to the pricing page of any tool and get the cheapest service or even you can go with the Free plan with some basic features.
But if your business is growing big and you are planning for a big email marketing campaign, you can go ahead and build your Email Marketing system with your own experience.
With your system, you can send 200K only for 20$ with an unlimited number of subscribers and lists.
Build Your System for The Ultimate Guide to Email Marketing
To develop your email marketing system, you need to configure and setup previous two things:
- The SMTP Server (the sender)
- The Email Marketing application.
if you don’t how I am here to help you
- Building an SMTP Server as a “Sending Score”
So the first step is to build the sender server or what we call the SMTP server.
We can build this server using several methods and applications:
- Postfix server
- Turbo SMTP
- PowerMTA
- Sendmail
- Exim or other services.
Don’t worry about these terms now if you are not familiar with it. Or you can build using an SMTP service like AWS SES, Mandrill, or Mailgun.
- Install an Email Marketing Application Like Send Blaster, Mailster, or another application. Then you connect both and have your system such as Mailchimp.
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