Introduction
In today’s competitive e-commerce landscape, digital presence and marketing efficiency determine the success of any online store. Legend AIM—the only official distributor of Cronus Zen in Saudi Arabia—was struggling to maximize its sales potential. Over the course of three months, I worked part-time with the brand to revamp its website, enhance SEO performance, and execute a highly targeted media buying strategy. The goal was simple: double the sales of Cronus Zen and optimize overall store performance.
Through strategic digital marketing and SEO improvements, we successfully increased sales and optimized ad spend, generating significant revenue growth. This case study outlines the process, challenges, and results achieved.
Project Scope & Key Challenges
- Before initiating the project, the store owner and I conducted a detailed site audit to evaluate:
- Website SEO Health: Reviewing meta descriptions, headings, image optimization, and keyword research.
- Conversion Tracking: Implementing Google Tag Manager and setting up conversion tracking on platforms like Google Ads, TikTok, Instagram, Meta, and Snapchat.
- Media Buying Strategy: Developing and executing a multi-platform advertising campaign across Snapchat, TikTok, Meta, and Google with a monthly ad spend exceeding 15,000 SAR.
- Content & Video Strategy: Crafting six ad scripts for promotional video production to be handled by the content team.
Key Strategies & Execution
SEO Optimization for E-Commerce Growth
Since organic search plays a vital role in online sales, we conducted a full SEO revamp, including:
- Keyword Research & Implementation: Identified high-intent keywords related to Cronus Zen to improve product discoverability.
- Meta Descriptions & Title Optimization: Crafted compelling meta titles and descriptions for all product pages to enhance click-through rates (CTR).
- Image SEO & Alt Tags: Optimized product images with SEO-friendly alt text for better indexing in Google Images.
- Technical SEO Enhancements: Improved site speed, structured data, and ensured mobile responsiveness.
The result? Higher search rankings and increased organic traffic, leading to improved conversion rates.
Conversion Tracking & Data Analytics Setup
To accurately measure ad performance and user behavior, we:
- Implemented Google Tag Manager and set up tracking for Google, TikTok, Meta (Facebook & Instagram), and Snapchat Ads.
- Created custom conversion events to monitor sales attribution across different platforms.
- Conducted A/B testing to measure ad effectiveness and improve ROI.
By properly tracking conversions, we ensured that every SAR spent on advertising was optimized for maximum returns.
Paid Advertising (Media Buying) Strategy
Paid Advertising (Media Buying) Strategy
To maximize sales and scale Legend AIM’s growth, we launched a targeted advertising strategy with an average budget of 15,000 SAR per month across:
- Google Ads (Search & Shopping Ads): Capturing high-intent buyers searching for Cronus Zen.
- Meta Ads (Facebook & Instagram): Engaging gaming enthusiasts with targeted video ads.
- TikTok Ads: Leveraging short-form viral content to boost engagement.
- Snapchat Ads: Reaching Saudi gamers through interactive ad formats.
This multi-platform approach allowed us to increase sales while maintaining an efficient ad spend-to-revenue ratio.
Video Content & Ad Creative Development
Since video content drives higher engagement, I developed six advertising scripts for high-quality promotional videos. These were designed to:
- Highlight Cronus Zen’s features and its unique selling points.
- Showcase real user experiences and testimonials.
- Create engaging ad creatives that convert.
This content-first approach significantly improved click-through and conversion rates in advertising campaigns.
Conclusion
Results & Growth Metrics
| Metric | Performance | Growth (%) |
|---|---|---|
| Total Orders | 1,129 Orders | 🚀 Significant Increase |
| Total Sales | 603,585.87 SAR | 📈 +85.12% |
| Net Sales | 357,324.33 SAR | 📊 +33.58% |
| Ad Spend | 15,000 SAR/Month | 🔥 Optimized for High ROI |
| SEO Traffic Growth | Higher Rankings & Organic Clicks | ✅ Improved Visibility |
