Introduction
United Gym is one of the gyms in the city of Alexandria for the B+ audience with unique features, as it is located on Louran, Alexandria. and has more than one monthly service and packages to sell to consumers to take hurry up to book special offers for the new year 2021. Today we discover United Gym marketing Campaign and strategy with the achieved goal
United Gym Marketing Campaign Strategy
We start to focus on the unique points which means us many creative ways to build the new direction, such as :
Special Offers on Packages Monthly, more than one service in the gym, the best types of equipment, and others.
Step 1: Develop Google Bussiness Presence
To achieve this goal, United Gym began by creating and optimizing their listing on Google My Business (GMB). we added detailed information about their services, times, pictures of the facility, an interactive map displaying the exact locations, and a link for customers to call for more information. Additionally, we ensured their information was up-to-date on all website domains across various platforms.
Step 2: Implement Social Media Campaigns
Prior to forming the actual campaigns, We conducted research designed to gather insight into who their target market audience is. After determining that most customers were middle-aged men looking to become more physically active. we developed campaigns specifically tailored to this demographic. With that data in mind, and created campaigns targeting local companies offering special discounts and other forms of promotion such as giveaways using Facebook ads, Instagram advertising, etc.
Step 3: Media Production
To further form an emotional connection with its potential customers we decided to produce two promotional videos showcasing the gym environment and success stories of current members. Utilizing video had multiple purposes – it served as a visual representation of what it’s like inside the gym while also acting as a form of credibility given the testimonies from real members. The videos were posted to social media platforms where we have received many inquiries about our offers and memberships.
Conclusion
We had to achieve 100 Basic monthly memberships and 100 premium monthly memberships with about 120 leads per day, which means +3600 leads monthly. so,
The combination of careful research before executing campaigns along with diligent maintenance led to some tangible benefits following the launch of this campaign – the increased conversion rate for visitors due to impressionable visuals/stories as well as additional organic traffic via GMB listings. After only 3 months upon completing objectives set out based on completion – new memberships had risen 75% compared to the same period the prior year helping United become one of Alexandria’s leading gyms within that market sector respectfully increasing brand visibility significantly.
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