Introduction
For over two years, I have worked with Nobles Restaurant in Riyadh, driving its digital marketing efforts to unprecedented success. Through strategic marketing plans, creative content, and targeted advertising campaigns, we’ve managed to significantly boost sales, engagement, and brand awareness. This case study highlights the comprehensive work I’ve done, including strategies, results, and the ongoing efforts to maintain the restaurant’s growth.
The Challenge
When I first started working with Nobles Restaurant, the situation was far from ideal. The restaurant was struggling financially, losing over 200,000 SAR per month due to ineffective marketing strategies and a lack of digital presence. Despite its excellent food and service, Nobles faced tough competition in the Riyadh market and was unable to attract a steady stream of customers.
Key challenges included:
- High Operational Losses: The restaurant was losing significant revenue monthly, which posed a major threat to its sustainability.
- Weak Online Presence: Nobles lacked a strong digital footprint, which prevented it from engaging with its target audience effectively.
- Limited Marketing ROI: Existing marketing efforts yielded poor results, with little return on investment (ROI).
- Fierce Competition: The restaurant operated in a highly competitive market where established brands dominated.
The Goals
Our primary objective was to turn the financial losses around and establish Al-Nobala as a leading dining destination in Riyadh. To achieve this, we set clear goals:
- Achieve Revenue Growth: Transition the restaurant from a monthly loss of 200,000 SAR to achieving monthly sales exceeding 1.5 million SAR.
- Strengthen Digital Presence: Build a strong online identity to effectively reach the target audience.
- Optimize Advertising ROI: Create data-driven marketing campaigns to ensure every Riyal spent delivers maximum returns.
- Increase Customer Engagement: Foster a loyal customer base through engaging content, social media strategies, and personalized marketing.
- Dominate the Competitive Market: Position Al-Nobala as a top choice for dining in Riyadh by outshining competitors with innovative marketing strategies.
Building a Foundation for Success
At the heart of this partnership was a clear vision: to position Al-Nobala as one of Riyadh’s top dining establishments. This required a robust digital marketing strategy that included:
Strategic Planning:
I started by developing comprehensive marketing and advertising strategies, tailored to the restaurant’s unique needs and audience. This included analyzing competitors, identifying key market opportunities, and creating detailed plans to drive both online and offline traffic.
Social Media Advertising:
To attract the right audience and drive conversions, I designed targeted ad campaigns on platforms such as Google Ads, TikTok, and Snapchat. These campaigns were customized to ensure maximum return on investment (ROI).
Integrated Marketing Platforms:
I used a mix of social media platforms, email marketing, WhatsApp campaigns, and high-quality media production to enhance customer engagement and boost sales.
Paid Advertising Campaigns
One of the most critical components of the strategy was the execution of paid advertising campaigns, which consistently delivered strong results. Below is a breakdown of the advertising spend and corresponding sales over a 6-month period:
Email marketing
It has been a key driver in expanding Nobles Restaurant’s B2B sales for events and catering. We crafted targeted campaigns reaching corporate clients, event planners, and private hosts, highlighting our premium catering services. Through personalized offers and strategic follow-ups, we increased bookings for business events, weddings, and private parties. This approach strengthened brand loyalty and positioned Nobles as a top choice for luxury catering in Riyadh.
Influencer marketing
Influencer marketing played a vital role in boosting Nobles Restaurant’s brand visibility and customer engagement. By partnering with top food bloggers and lifestyle influencers in Riyadh, we showcased the restaurant’s unique dining experience and catering services. These collaborations generated high engagement with 18 million view on Tiktok, increased bookings, and attracted a wider audience with increse sales to +65%. Through strategic influencer campaigns, Al-Nobala strengthened its reputation as a premier dining and event destination.
