ورلد جيم – حملة تسويقية

Since there is a limited budget available for this campaign, we will focus on targeted digital marketing strategies rather than broader brand initiatives such as print or television advertising. To maximize ROI but still reach the right target audience we will focus on the following tactics:

1. Search Engine Marketing (SEM): We will use SEM techniques such as keyword targeting to reach local users searching for information about gyms in Alexandria. Our ads should focus not only on services provided by World Gym Stanley but also on special deals and offers we can offer for new customers that set us apart from competitors in our local market.
2. Social Media Advertising: We will utilize social media platforms like Facebook and Instagram to reach our target demographic with creative visuals and tailored messages about World Gym’s features, services, and promotions. Ads should incorporate lifestyle elements that appeal directly to our desired consumer segment such as discipline and self-improvement—and emphasize how exercising at a well-equipped facility like World Gym Stanley can help them achieve their goals quickly and conveniently.
3. Influencer Marketing: We will partner with influential local figures to help promote World Gym Stanley’s services within the community by boosting their existing fanbase via blog posts, vlogs, or other content featuring our facilities and discounts/special packages. We may be offering throughout the duration of this campaign. Additionally, we may offer certain influencers exclusive privileges that they can share with their followers thus increasing brand visibility while also incentivizing memberships within our target audiences’ network circles effectively creating an organic multiplying effect between these cycles.

So In brief, our work for the world gym Stanly marketing campaign was :

• Publish content on a social media platform ( Facebook – Instagram – Google business).
• Cooperate with Influencer Marketing.
• Build an automatic chatbot for inquiries.
• Build Segmentation, Audience Targeting, and custom media buying plan.
• Media production ( Videos – Photoshoot ) .
• and other details keep private for client reasons.